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They’re calling on you – Facilitating behaviour change

Topics: Conserving Nature | Comments

By J Gray and R Lowry

The processes threatening biodiversity across the globe have one thing in common – humans. Zoos and parks therefore have the potential to conserve wildlife by influencing their visitors through behaviour change campaigns. This paper highlights a campaign model that has been successfully trialled and evaluated across Zoos Victoria since 2005.

They’re calling on you – Facilitating behaviour change

 


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